The Word Wide Web is a crowded place these days -- so many people trying to sell so many things online.So much so that it's becoming difficult to get anyone's attention. There is a problem called "ad blindness" among people who surf the Web. They have become blind to advertising because they have developed an instinct to know somehow that ads aren't content.
By "ads" we're talking about the traditional way of promoting on the Web: those 468x60-pixel banner ads, square button ads, leaderboards, etc. Ad agencies are becoming more and more creative with their ad graphics in order to attract click-throughs from website visitors. But, there is a much more creative--an even more innovative--way of countering ad blindness.
Santu.com's Sell Anywhere Links. It's a patented service that allows you, the cyber businessman, to offer your product up front and get results instantly. Imagine this: you get a custom URL or website address that contains your product name (eg., ipod.santu.com), and when people go to this website, the product gets added to the shopping cart right away. The shopping cart, as well as the payment gateway, are also part of the Santu.com service, by the way.
The interface is very simple. A product is available for sale, and the purchasing mechanism is already in place, just waiting for the customer to click on the 'Checkout' button. What more could an online seller wish for?
Equipped with your own, unique e-commerce URL, you can start selling your products (or services) by embedding your Sell Anywhere Link address in email messages, Twitter posts, Facebook profile updates, blog posts, and any other Internet medium you can think of. And since you'll be using text links incorporated into content, your readers--your potential customers--won't be blind to the advertising at all. Consider the following paragraph from an imaginary blog entry as an example:
"Apple has released the new iPod touch 3G recently. The next-generation iPod touch certainly has more powerful features, but I don't think I need them at all. Good news for me is, I'm sure the old iPod models for sale will be made available for much less now."
The phrase "old iPod models for sale" has been linked to our sample Sell Anywhere Links URL, ipod.santu.com. According to a lot of research done on blogs, in-post links get more clickthroughs than traditional banner ads do.
Of course, there's no stopping you from simply saying, Click here to get your own iPod!
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Source: http://blogie.articlealley.com/how-to-defeat-ad-blindness-with-sell-anywhere-links-1181765.html